Duty Free / Travel Retail, Retail, FMCG -
these are the industry segments that I have been associated with over the course of my career. Industries which vary a bit from each other and have a different set of codes. And each one of them had a different set of challenge, which I as a marketer have tried to address. Be it thru a digital shopping solution for a traveler or designing a festival promotion to ensure maximum sales. I have always had the consumer & his/her needs in mind while designing a marketing plan.
Business Development in the Travel Retail channel is something that I'm learning and learning fast & well I would say because, as part of a team was able to secure business worth USD 40 million/year.
Organisational Objectives over department objectives & working in a team is what I firmly believe in & live by.